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Brand blogs
Marketing in the age of social distancing
With over 90% of people around the world in home lockdown, let’s look at good and the awkward side of marketing during social distancing These are exceedingly annoying times for marketers. Product launches are going nowhere, movie theatres , malls, restaurants are closed, streets look empty and travel has come to a halt. Yet, this …
5 Marketing lessons from BJP 2019 General elections Tsunami Victory
Election results 2019 of the world’s largest democracy is out and once again the BJP team has come on top.BJP has amassed a total of 304 whereas NDA grossed over 350 in a total of 543 seats. The opposition has been annihilated and has become speechless. A look back at the marketing lessons that we …
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The Best Colors in Branding
The colors of your brand say a lot more about your business than you may have imagined. There is a real psychology to color that when used effectively can help your brand build trust, familiarity, and trigger positive responses. It’s no coincidence that the world’s top brands strongly associate with the design of their logos. …
Modi vs Rahul: Will the Modi brand rise up
Modi vs Rahul: Will the Modi brand rise up in this Indian general election 2019 showdown
Light Your Diwali With The Best Diwali Ads Of 2022
Every Diwali, we get to see some great ads. A look at the best Diwali ads of 2022 that made an impact on us with their unique approach and concept 1)JKCement WallMaxX #AndarSeSundar JK Cement encourages us to celebrate the ones who improve our homes and lives with this touching Ad. A Family is getting …
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Learnings from Top 14 Award Winning campaigns in Cannes Lions 2018
Let us look at Top 14 Award Winning campaigns in Cannes Lions 2018 and what brand managers can learn from them 1) KFC-“FCK” We are Sorry This is an excellent case study on how brand should respond in case of PR backlash. KFC had a delivery issue in UK with a chicken supplier change on …
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Brands at Russia Fifa World Cup 2018-Lets see which brand wins the cup of branding
The wait is nearly over, Russian edition of FIFA 2018 World Cup is now set to take over. Mid June; lights, camera, and action will turn to Russia when football biggest tournament kicks off. It’s the time when the biggest global brands across categories like beverages, sportswear, auto, durables and everything else, send lucky customers …
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Summer Juice Wars:How Pepsico India & Dabur Responded to ITC’s Ambush Tactic
Finally, it’s Season of summer.Hot Scorching sun ablaze across India. This is the moment traditionally cola brands fight for their slice of customer pie. But summer of 2018 has been different. As customers across are getting more health conscious and shifting to healthier options, the Cola wars have given way to Juice wars this time …
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Girl Friends on Rent for lonely shoppers-New Mall Marketing Strategy
Vitality City shopping complex in Heyuan City has come up with an innovative offer to improve walk-ins.They are offering-girlfriends for rent. The young models can be borrowed for just 11p for 20 minutes and can be returned if the customer is not entirely satisfied. 15 women were standing on podiums in the entrance of the …
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