Pepsico India Vs ITC

Summer Juice Wars:How Pepsico India & Dabur Responded to ITC’s Ambush Tactic

Finally, it’s Season of summer.Hot Scorching sun ablaze across India. This is the moment traditionally cola brands fight for their slice of customer pie. But summer of 2018 has been different. As customers across are getting more health conscious and shifting to healthier options, the Cola wars have given way to Juice wars this time …

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