Yes you heard it right …… This is not a hoax.you can contribute to saving the world by drinking beer….. How Drinking beer can help A new zeland petroleum company has come up with novel idea of saving the planet from pollution caused by petroleum products. This is through a new type of biofuel called …
The brand asset valuator model(BAV) can arguably call the most extensive brand research program ever done. To date, over 100,000 consumers across 32 countries have been interviewed. Information on more than 13,000 brands has been collected, providing up to 56 different scales and dimensions of consumer perception. According to the BrandAsset Valuator model, consumer insights …
Understanding Brand Equity-Brand Asset Valuator Model(BAV model) Read More »
Social Media in Automotive industry Zica of Tata Motors become Tiago as per Voice of 37,000 suggestions through social media hunt contest done by Tata Motors Hyundai Creta has 10k customers waiting even before real car is unveiled in real owing to its social campaign Mahindra KUV 100 debuted their car with an online dubsmash contest …
Social Media: Way Forward in Automotive Marketing Read More »
How to write a brand story Telling your brand story has become one of major necessities to grow brand in this over advertised era.Understanding your brand is vital to move towards writing your brand story.Follow these steps to find out how to write a brand story & make a difference in market place.These story telling examples will help …
Story telling examples to create magical brand story Read More »
Brand Building Process:-How to build a brand ? What is a brand & how is it important? A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. its importance lies in the fact that it provides the assurance to customer of the product quality & removes the …
I was a child of the doordarshan (indian govt channel) era. We used to have a TV with 4 channels but there was only one channel with broadcaster doordarshan. We knew every programme that was played in TV by heart. Ads used to be a source of entertainment. Ad jingles of that time have become everlasting …
Why focus on brand story over top of mind awareness? Read More »
As a marketer, the biggest challenge today in getting the mindshare of the customer. There is a overdose of campaigns through mix of different media starting from SMS, print, digital, TV, outdoor, radio .Each brand claims to be better than other & lot of their campaigns are crafted with subtle imagery thrown around them by …
Ultimate Guide to Consumer decision making process Read More »