vivekvasudevan

tubelight

Tubelight:-7 reasons why tubelight became a big flop!

One thing that everyone will agree is that salman khan has been in the  biggest star in Bollywood for last decade.Post-Dabbang in 2010 ,Actor resurged from no where to become a cult phenomenon in Bollywood like Rajnikanth for Tamilnadu.His last movie Sultan took him to another league.That is why the failure of Tubelight is going …

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Virat kohli vs pepsi

Virat Kohli vs Pepsi: Another Publicity Stunt?

Virat Kohli vs Pepsi: Another Publicity Stunt? Indian cricket captain Virat Kohli has been in news last week.first it was for the supposed brawl with the Indian coach and secondly for his interview with business newspaper Mint, where he raised an interesting debate. Virat Kohli hinted at ending his association with Pepsi because the carbonated soft drink …

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pepsi & milk

Milk and Pepsi together along with Sachin Tendulkar

Milk and Pepsi with Sachin Milk and Pepsi & looks like a unlikely combo. But it’s true. Pepsico has ventured into Indian dairy market,one of the toughest for a foreign multinational to break into. Pepsico has extended  their Quaker Oats brand to ready-to-drink milk. PepsiCo has been selling dairy products in some markets elsewhere in …

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bahubali-marketing lessons

Bahubali: Marketing lessons from India’s Best

#Anushka shetty#Baahubali 2#Baahubali 2 the conclusion#Baahubali box office#Baahubali success#Bahubali 2: the conclusion#Bahubali box office#Bahubali-2#Kattappa#Prabhas#Rana daggubati#Shobu yarlaggada#Ss rajamouli SS Rajamouli’s Bahubali 2: The Conclusion (also spelled as Baahubali) has grossed over 1000 crore to reach 1047 crore worldwide in first 10 days & still going very strong at box office. The Hindi version of bahubali went …

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Brand positioning Statement example

Brand Positioning Statement Examples – what to look out for?

Hey Thanks for dropping in .Here i would take you through the steps to craft your perfect brand postitioning statement.This is perhaps the most vital part of your brand strategy.we see lot of great examples of brand positioning statements in our daily life.Like the famous one shown below To Cultured Millenials,starbucks is a premium coffee house that …

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Baba Ramdevs Patanjali brand

Baba Ramdev’s Patanjali Brand:-Decoding the Growth Story

How Patanjali Brand was born? In 1995, Baba Ramdev was an unknown yoga teacher in Haridwar when he and his close associate, Acharya Balkrishna set up Divya Pharmacy to make Ayurvedic and herbal medicines. The medicines became so popular that they sought to scale and diversify into other products. But that turned out to be …

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products & marketing trends-2016

10 Products & Marketing trends that defined 2016

2016 was an interesting year for new products & interesting marketing trends. Here is a look at products & marketing trends of 2016 1)Pokemon Go Pokemon Go was actually a fad in 2016.The free-to-play, location-based augmented reality game developed by Niantic for iOS, Android, and Apple Watch devices. The game was initially released in selected countries …

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