Learnings from Winning Campaigns Cannes lions 2018

Learnings from Top 14 Award Winning campaigns in Cannes Lions 2018

Let us look at Top 14 Award Winning campaigns in Cannes Lions 2018 and what brand managers can learn from them 1) KFC-“FCK” We are Sorry This is an excellent case study on how brand should respond in case of PR backlash. KFC had a delivery issue in UK with a chicken supplier change on …

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