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Drink Beer !!! Save the World!!!
Brand blogs

Drink Beer !!! Save the World!!!

vivekvasudevanJuly 15, 2016February 5, 20170
Yes you heard it right …… This is not a hoax.you can contribute to saving the world by drinking beer….. …
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Understanding Brand Equity-Brand Asset Valuator Model(BAV model)
Brand blogs

Understanding Brand Equity-Brand Asset Valuator Model(BAV model)

vivekvasudevanApril 24, 2016December 22, 20200
Brand asset valuator model(BAV) can arguably called the most extensive brand research programs ever done. Till date over 100,000 consumers …
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Social Media: Way Forward in Automotive Marketing
Brand blogs

Social Media: Way Forward in Automotive Marketing

vivekvasudevanMarch 19, 2016February 5, 20174
Social Media in Automotive industry Zica of Tata Motors become Tiago as per Voice of 37,000 suggestions through social media …
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Story telling examples to create magical brand story
Brand blogs

Story telling examples to create magical brand story

vivekvasudevanMarch 13, 2016July 26, 20171
How to write a brand story Telling your brand story has become one of major necessities to grow brand in this …
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Brand Building-How to Build a brand
Brand blogs

Brand Building-How to Build a brand

vivekvasudevanMarch 3, 2016March 14, 20170
Brand Building Process:-How to build a brand ? What is a brand & how is it important? A brand  is a …
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Why focus on brand story over top of mind awareness?
Brand blogs

Why focus on brand story over top of mind awareness?

vivekvasudevanFebruary 4, 2016February 4, 20175
I was a child of the doordarshan (indian govt channel) era. We used to have a  TV with 4 channels …
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Ultimate Guide to Consumer decision making process
Brand blogs

Ultimate Guide to Consumer decision making process

vivekvasudevanFebruary 3, 2016June 21, 20176
As a marketer, the biggest challenge today in getting the mindshare of the customer. There is a overdose of campaigns …
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