Finally its countdown time for one of the most influential and esteemed positions in the World, President of United States. All presidential polls are best examples of marketing with each side’s mudslinging & bringing out new tactics to outwit the competitor. Let’s look at a new marketing tactic employed by them for 2016 Social media …
What is brand audit? A brand audit is an overall analysis of the company’s brand, management and marketing effectiveness. It assesses strengths, weaknesses, opportunities, and threats of the brand. It also recognizes growth opportunities like those which can happen through changing brand positioning and extension. Why do you need a brand audit? Cutthroat competition has …
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Hоw іmроrtаnt іѕ brand loyalty it tо buіlding a brand? Critical! This іѕ bесаuѕе brаnd lоуаltу is that final leg. It’s thаt one thіng thаt will keep уоur buѕіnеѕѕ mаkіng money, еvеn whеn thе есоnоmісаl circumstance doesn’t fасіlіtаtе есоnоmіс grоwth. Whаt іѕ brand loyalty? Brand Loyalty is a scenario where the customer constantly buys the …
What is brand architecture? Brand Architecture is the system that organizes brands, products, and services to help an audience access and relate to a brand.It is the way in which the brands in the company portfolio are related to or differentiated from one another. The architecture must define the hierarchies within an organization: how the …
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Non profit marketing is that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefits Many a times, advertising has been blamed for not generating ROI and end result. The 5 case studies shown below will change that perception about advertising. These demonstrates how advertising can contribute to positive social …
Apple broke a pair of iPhone 7 Ads during the Emmy Awards on Sunday night, advertising the with a new line “Practically magic.” The spots push two improvements in particular,the camera’s upgraded abilities in low light, and the phone’s overall new water resistance. First of the ads is a 60-second spot (from TBWA\Media Arts Lab) which, appropriately …
Apple is arguably regarded by many as best brand in modern times. Apple has always stood for enablement & its minimalistic design. It is the creator’s brand with tools such as GarageBand, numerous fonts, Keynote and more. It is a brand for the fan, who can pick and choose. Many other brands of computers and …
With so much competition in the business ecosystem, it has become very important that your brand set itself apart and position itself in the mind of the consumer. A properly developed brand position strategy will help your brand build an engaging online audience faster than anything else. Of course, positioning your brand comes from your …
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In 1993 Jackson had a multi-million dollar contract with Pepsi and was supposed to perform at a concert in Thailand, but postponed the concerts pleading illness and dehydration from the heat. Rival Coca-Cola almost instantly took a shot at Jackson by running a print ad in Bangkok which said, “Dehydrated? There’s always Coke.” At a …
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Virat Kohli’s Smile at the end of IPL 2016 final said it all, an acceptance of result & reminder of the changed person that he was Virat Kohli is today, India’s fastest growing brand. The upward swing has taken place between Diwali (October 2015) and Holi (March 2016). Kohli rankings were on the ascendancy in …