The brand asset valuator model(BAV) can arguably call the most extensive brand research program ever done. To date, over 100,000 …
Author: vivekvasudevan
Social Media in Automotive industry Zica of Tata Motors become Tiago as per Voice of 37,000 suggestions through social media …
How to write a brand story Telling your brand story has become one of major necessities to grow brand in this …
Brand Building Process:-How to build a brand ? What is a brand & how is it important? A brand is a …
I was a child of the doordarshan (indian govt channel) era. We used to have a TV with 4 channels …
As a marketer, the biggest challenge today in getting the mindshare of the customer. There is a overdose of campaigns …