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Brand Asset Valuator Model(bav Model)

Understanding Brand Equity-Brand Asset Valuator Model(BAV model)

The brand asset valuator model(BAV) can arguably call the most extensive brand research program ever done. To date, over 100,000 consumers across 32 countries have been interviewed. Information on more than 13,000 brands has been collected, providing up to 56 different scales and dimensions of consumer perception. According to the BrandAsset Valuator model, consumer insights …

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@vivek vasudevan