Great Ads Diwali 2017-Six Brands that hit the bullseye

diwali 2017 - best ads

Here is our pick  of most engaging Diwali ad campaigns of 2017

1)Ghadi Detergent

This AdCampaign does a perfect fit with its statement “”#saaremaeldho daalo in this story. A policeman makes a diwali visit to a household to buy an AC from the household.The owner is worried about the payment but policeman makes advance paymant & then final payment with ad driving point of not having pre concieved notions about people.This Ad was done by ADK Fortune


Nokia seems to be making a comeback atleast in advertising with its agency Dentsu One making a great ad after a long time.Taking forward its “Unite for” Theme it encourages everyone to give the gift of time for their loved ones this diwali.This ad has already crossed 17.6 Million views on youtube


Gift them a future campaign by Lenovo India narrates a story of a banker struggling to keep himself busy after retirement. His son, who is back home for Diwali, decides to give him  a notebook which will help him in starting his own entrepreneurial venture.This Ad has crossed 2.6 Million Views on youtube now


New Startups are take unique positions in customer mind with their fresh take on everything including religious festivals.Here is an interesting attempt by Hike on the often-used theme of homecoming during festive advertising.

Created by JWT Delhi, the “No Formality” campaign features a young man who goes back home only to find his parents choosing to go on a holiday on Diwali. He then decides to celebrate the festival partying with his friends. The campaign already crossed over 1 million views on youtube


Pepsi has extended its “Festive Moments” campaign where it created over 80 of the popular words printed in eight regional languages on the brand’s packaging. The new packaging with festive punchlines like “Dhoom Dhadaka” (for Diwali) in regional languages aims to create a much stronger  consumer connect. Concieved by JWT, the campaign also comprises a digital film along with a series of engaging on-ground activations


Coke Campaign highlights some of special moments that a brother and sister share even if it means picking up fights over the most trivial things. Concieved by McCann Worldgroup India, the campaign is being promoted across television, radio and digital. Coke has also partner with Paytm to offer festive discount codes to consumes with each bottle of Coke

These were my pick of best  ads for diwali 2017.Do let me know your favorite